And then the moment was there: October 19, 2024, 8:30 pm: ShowBee fashion show time, in the party sphere of the Atomium in Brussels!
Throwback to that moment.
All models and myself, a bit nervous, and yet: “yes we were going all out”! If I speak for myself, prior to this moment, there was a lot of arranging involved and that in a period of only 2 weeks: exploring a lot of new avenues and pushing boundaries. The latter was certainly no less the case for our models. Real chapeau to want to fly in with me so enthusiastically. Yes, that moment at 8:30 pm was exciting. And, oh yes, then there was the liberating feeling, with the start of the music, where the show started on the catwalk and the models stepped onto the catwalk as if so very naturally. That moment was really enjoyable for me as a designer. It’s something you work towards intensively and then suddenly it really becomes reality: the show was there!
I am also really grateful and proud of the models and how they seized the special opportunity during the show to make the ShowBee show real! And they did a very good job! ShowBee was put on the map as a lingerie brand to bodywear brand for real women, who are each models with both body and mind, precisely because they embrace their feminine curves and also want to inspire others. For a number of ladies it was also a “challenge-themselves-to-something-new”. And that’s where ShowBee really wants to contribute: whether it’s about adding a fantasy to your lingerie, whether or not in combination with your outfit, to inspiring others to, yes, really look out of the box and do something new. When the opportunity is there, take opportunities and new experiences with you! Will you also take a look out of the box?
